Practice Targeting: Segment Your Audience
What does this have to do with me? Social media has made it much easier for us to spread the word through blog posts, status updates, photos and videos. Unfortunately, it has also increased the amount of noise that you need to cut through to ensure that your message is heard. You need to work harder than ever to get your message in front of the right people … there are just too many other options that are pulling at them for their attention.

Find Related Keywords with Wonder Wheel
Yesterday, I had a quick conversation on Twitter with Jonathan Saar from the Training Factor. He mentioned how happy he was that his site now appears on page one of Google search results for the term “multifamily training.” That’s pretty exciting, because that’s the exact business that the Training Factor is in. I’m sure it’s driving a fair number of leads for them. Visibility matters. It’s critical that readers can find your site through search engines, but it’s just as importan