Enterprise 2.0 and Andrew McAfee’s opinions on social media strategies
Technology adoption has often caused painful disruption to the way people work as CIOs introduce new enterprise systems throughout organisations. It seems the opposite is occurring in the 2.0 age where employees are just as likely to introduce new technologies enthusiastically to the disruption and concern of senior management. The introduction of a wiki to manage one project, a forward thinking product manager starting to promote their latest campaign on Twitter, or a PA suggesting the CEO should have a blog can lead a company to evaluate their entire social media strategy. It is bottom up or top down. The adoption of new social communications 2.0 technologies by organisations

The Judging Panel working at Doltone House for the Publishers Australia Excellence Awards - Bell 09
Posted via email from Beyond Digital Media

The Stubborn Mule Reviews The Kindle in Australia
*This is the beginning of a review of the Kindle by Sean Carmody of The Stubborn Mule. The full review can be found here.* Earlier this week, Amazon began shipping the international version of the“Kindle” electronic bookreader for US$2

How to promote software!
Squarespace is an online publishing platform that can be used for blogging and website development. They sponsored the Diggnation LIVE event in June in New York and are a sponsor of Film Riot, an online TV series about film making techniques on Revision3. Film Riot produced the two virals below for Squarespace using some of the techniques they demonstrate on their shows. Now that's synergy, as Ryan Connolly of FIlm Riot says in one of the skits. The three videos below show how well-planned, well-targeted sponsorship, event marketing, promotional collateral, viral and online marketing can work toge

Publishers Australia Excellence Awards - Bell 09 #publishaus
Publishers Australia Excellence Awards - Bell 09 takes place at an industry luncheon and drinks event on Friday, 13 Nov. This year, the luncheon is being held at the magnificent and soon to be completed Doltone House on the foreshores of Sydney Harbour. This impressive new venue provides stunning harbour views and forms part of the first 6-star ‘green building’ in NSW. Chris Bishops, Head of Digital Strategy at Beyond Digital Media, judged a number of digital categories for these awards and we are proud to be involved in this prestigeous event. To book seats, go to