brand as business bites (tm)
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entrepreneurs’ words to the wise
Earlier this week I had the opportunity to hear the leaders behind four of the most exciting brands in action sports talk about their journeys as entrepreneurs. They were brutally honest about their struggles and gave some great advice. I’ve compiled my notes into the following presentation.
Thanks much to the entrepreneurs:
frozen yogurt and the future
I read with great interest an article in SmartBusiness about Red Mango and the yummy yogurt chain’s founder, president, and CEO of Red Mango,
simple brand tools
Recently I met with the folks in Cisco’s brand group and was delighted to find a few simple brand tools sitting in the place where a person’s business cards are usually found.
The first tool is a brand platform “cheat sheet” in the form factor of an i.d. badge. The front spells out the Cisco “
Not enough data.
Calculated for blogs with 20+ followers.
- Brand Mix
Branding, Brand strategy, Marketing
- Why is New Media Such a Seductive Lure for Major Brands?
Advertising, Social Media, Brands
- Scalable Intimacy
social marketing, branding, social media
- Big Brand On Campus
college, marketing, brands
- Elixir News
design, brand strategy, marketing
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