Brand Manager's Notebook
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| Blog Name: | Brand Manager's Notebook |
| Url: | http://brandmanagersnotebook.wordpress.com/ |
| Language: | English |
| Topics: | Higher Education Marketing, Branding, New Media |
| Description: | |
| Popularity: | 9 Followers |
Blog Feed
Helping the K-12s
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Lately, it seems as though budget cuts, tough times, cutting programs, furloughs, and layoffs come up more often than not when reviewing higher education news over the last year or so. On occasion,... |
SOCIALIZE: Rethinking the College Communications Environment
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Last week my colleague Jennifer Mullen, Assistant Vice President for Marketing Communications at Old Dominion University, and I gave a presentation on Leveraging New Media at the CASE I District co... |
Marketing Budget Benchmarks
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Since the economic downturn began in late 2008, marketing budgets at many institutions have been slashed. Cuts of 25% – 30% or more in ad spending have not been unusual at colleges and universitie... |
Spreading Your Brand, One Tweet at a Time
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After several years of social networking hype, many companies are still attempting new ways to spread their brand to the social networking masses. I recently came across a Mashable post about a sma... |
How University Vice President of Communications And Marketing Strategy Leadership Roles Are Likely T
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The following is a guest blog post by David Dalka. He was scheduled to speak at the 2009 Educational Marketing Group (EMG) Brand Manager Summit, but that speech will have to wait until the conferen... |
CASE VI
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What an awesome time Ineke and I had at the CASE VI Conference this year. I won’t lie, I wish I could have spent the entire weekend, all of Monday, and all of Tuesday attending sessions, conversing... |
The Higher Ed Brand Spokesperson
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First, Happy New Year, hope everyone had a great holiday, and welcome back.Now on to the blog, after the holidays and in time for everyone’s New Year’s weight loss resolutions, Taco Bell released a... |
10 Blog Posts a Leapin’ in 2009
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Thank you to all our readers and followers for a wonderful 2009. We truly enjoyed writing these useful tidbits on branding, marketing, web design, social media, higher education and more.For the la... |
Passiongraphics: The New Measure in Marketing
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I was reading Jon Lasner’s blog 8 Steps to Social Network Power in The Orange County Register the other day and came across the term passiongraphics. It instantly struck a chord. In marketing, we... |
5 Higher Ed Social Media Movements to Watch in 2010
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2009 has been a big year for higher education social media. Big numbers of social media users making their way online. However, there are signs that the shine is starting dull on the new-toy known ... |
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