Should Universities Create Mobile Applications Solely for Prospects?
Disclaimer: I do realize everyone doesn’t use an iPhone, Android-enabled phone, or a BlackBerry, but I also realize the percentage of college-bound students who do is rising. Moving forward, it will become more and more important to offer something in this space. I’ve been thinking and researching hard but as far as I can see into the mobile higher education horizon I can’t envision a way to design a Web application solely for prospective students and have it provide an adequate ROI… or in other w

Marketing Made Easy
I am conducting a seminar next week for a dozen or so foreign university presidents.  This through the Academy for Educational Development (AED), working with USAID and a collection of U.S. host universities. Now I’ve given plenty of CEO seminars over the years, but these presidents are from the Middle East, where there hasn’t been a strong legacy for strategic communications.  Which got me thinking about how

When It Rains, It Pours…A PR Nightmare at UNM
Ever have “one of those days?” Well, UNM Athletics is having “one of those semesters.” UNM Athletics has been hammered by issue after issue making the national and international news – none of them in a good way. Bear with me as I recap the incidents briefly. The first dealt with Lobo head football coach, Mike Locksley, who was hired in December 2008 and since then has created controversy left and right.  According to a California news website a former administrative assistant “accused Locksley of sexual harassment, age discrimination and retaliation. The plaintiff’s law

The Rise of DESIGN on the Web
I’ve been working on a number of different web projects lately, and like many other creative directors, have run up against the huge obstacle in creative expression on the Web…primarily the limitation of the medium to allow the full richness of expression one can achieve in print, for example.  Ironic, since most of what you see in print today was created using digital tools! It’s fair to say that, for the most part, function has outpaced form on the Web.  Most sites, even today, are ruled by the constraints placed on them by programmers tasked with taking something graphical in nature and converting it into strings of words that approximate what the desig

Don’t Wait Higher Ed: Brainstorm Around Twitter Lists and Utilize Them Now
If you follow what’s new with Twitter, you’re certainly aware of their latest and most significant announcement in some time: lists. It’s safe to say that the new feature has already been a huge it and has been one of users’ most requested features for a while now (along with integrated retweeting… where’s that?). Via 3rd party tools such as TweetDeck and Seesmic, you’ve always been able to create