BrandCowboy
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| Blog Name: | BrandCowboy |
| Url: | http://brandcowboy.blogspot.com |
| Language: | English |
| Topics: | brands, branding, advertising |
| Description: | This is my very own personal blog about brands. I just happen to believe, having tinkered with them since Blondie topped the charts, that brands could actually save the world. They give consumers leverage with which to make corporations behave themselves. They give corporations something to lose if they disappoint us. And they are the one channel through which those two entities can communicate with each other. Now more than ever, that makes brands worth talking about. If you agree, then welcome to BrandCowboy. |
| Popularity: | 5 Followers |
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Begging to differ.
After a week of forehead-smackingly circular debates, I would like to propose that we ban differentiation. I’d like to suggest that all brands immediately refrain from this dangerous and archaic practice, and that there be some sort of penalty for failing to do so. I’m thinking something like, s
After a week of forehead-smackingly circular debates, I would like to propose that we ban differentiation. I’d like to suggest that all brands immediately refrain from this dangerous and archaic practice, and that there be some sort of penalty for failing to do so. I’m thinking something like, s
Faith: An anti-social brand shows us why community matters.
Throughout the twitchy world of modern marketing, social media is, of course, the new black. And by black, I mean overcrowded lifeboat. Marketers are falling all over themselves firing up Facebook fan pages, pimping themselves out to build Twitter followings, and uploading those bacterial vide
Throughout the twitchy world of modern marketing, social media is, of course, the new black. And by black, I mean overcrowded lifeboat. Marketers are falling all over themselves firing up Facebook fan pages, pimping themselves out to build Twitter followings, and uploading those bacterial vide
Speak no evil.
I am driving a dreary, abused little rental car today. And my lawn is deep enough to conceal ocelots. In the last couple of weeks, I’ve been disappointed by a couple of very famous brands in which I’d invested both faith and cash. And I’m not just whining, here, about a lousy
I am driving a dreary, abused little rental car today. And my lawn is deep enough to conceal ocelots. In the last couple of weeks, I’ve been disappointed by a couple of very famous brands in which I’d invested both faith and cash. And I’m not just whining, here, about a lousy
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