Branding Strategy Insider
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| Blog Name: | Branding Strategy Insider |
| Url: | http://www.brandingstrategyinsider.com |
| Language: | English |
| Topics: | Branding, marketing, business |
| Description: | Helping marketing oriented leaders and professionals build strong brands. |
| Popularity: | 739 Followers |
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How To Be A Good Advertising Client
The wisdom of David Ogilvy lives on in this reminder to client side marketers... How To Be A Good Client: 1. Emancipate your agency from fear. 2. Select the right agency in the first place. 3. Brief your agency very thoroughly indeed. 4. Do not compete with your agency in the creative area. 5. Coddle the goose who lays the golden egg. (provide enough time and resources to do the job well.)
The wisdom of David Ogilvy lives on in this reminder to client side marketers... How To Be A Good Client: 1. Emancipate your agency from fear. 2. Select the right agency in the first place. 3. Brief your agency very thoroughly indeed. 4. Do not compete with your agency in the creative area. 5. Coddle the goose who lays the golden egg. (provide enough time and resources to do the job well.)
The Anti-laws of Luxury Marketing #18
18. Don’t relocate your factoriesReducing cost prices is vital in the mass consumer markets, and this often means relocating factories.Luxury management does not apply this strategy. When someone buys a luxury item, they are buying a product steeped in a culture or in a country. Having local roots increases the perceived value of the luxury item. BMW, which is successfully pursuing a luxury strategy, bu
18. Don’t relocate your factoriesReducing cost prices is vital in the mass consumer markets, and this often means relocating factories.Luxury management does not apply this strategy. When someone buys a luxury item, they are buying a product steeped in a culture or in a country. Having local roots increases the perceived value of the luxury item. BMW, which is successfully pursuing a luxury strategy, bu
Brand Naming and Acronyms
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by combining the first parts of a series of words (RADAR, from Radio Detecting and Ranging).As these examples suggest, once an acronym becomes embedded in the language, most people forget -- or never bother to learn -- the underlying words. Just ask someone what "laser" actually stan
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by combining the first parts of a series of words (RADAR, from Radio Detecting and Ranging).As these examples suggest, once an acronym becomes embedded in the language, most people forget -- or never bother to learn -- the underlying words. Just ask someone what "laser" actually stan
The Language Of Brand Names
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain types of action.To explain, we must wade into the pond of language. Scholars have pointed out that every utterance has three functions:# The locutionary function involves what the expression denotes.# The illocutionary entails how it functio
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain types of action.To explain, we must wade into the pond of language. Scholars have pointed out that every utterance has three functions:# The locutionary function involves what the expression denotes.# The illocutionary entails how it functio
Social Media Not The Answer For Weak Brands
If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about "TGIF."That's Twitter, Google, the internet and Facebook.There's no question these four revolutionary developments have forever changed the marketing function. W
If you were a first-time visitor from Mars and you happened to drop into a marketing meeting somewhere in the United States, you might assume that marketing people do nothing but talk about "TGIF."That's Twitter, Google, the internet and Facebook.There's no question these four revolutionary developments have forever changed the marketing function. W
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