I’ve moved to a new domain
No, my house hasn’t been foreclosed on, I’ve just graduated from a free wordpress.com blog to my own hosted site. The old domain is http://chriskoch.wordpress.com/. The new one is http://www.christopherakoch.com. If you wouldn’t mind re-subscribing to my RSS feeds and e-mail feeds through the new site and bookmarking the new site, I can retire the old one with honor. I’m still on Wordpress (though with a new, more flexible free design or “theme” called Room 34 Baseline) and am continu

We’re missing the real social media revolution
We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution. Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. Look at it this way and social media inevitably becomes evolution, as social media researcher Josh Chasin convincingly argues here. But I think we lose sight of the revolution by looking at social media in isolation. Social media is tightly tied to something that is undergoing a revolution right

What are your best practices for "recession marketing?"
Okay, so I’m not an “A-list” blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. If nothing else, do it because you feel sorry for me. My CEO at ITSMA, Dave Munn is looking for stories about how marketers have come up with innovative ways to actually do things

What are your best practices for “recession marketing?”
Okay, so I’m not an “A-list” blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. If nothing else, do it because you feel sorry for me. My CEO at ITSMA, Dave Munn is looking for stories about how marketers have come up with innovative ways to actually do

Why marketers must become the new publishers
One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. That metric is going to be critically important as we automate the lead process because nurturing is marketing’s special sauce. It’s how we move people tantalizingly close to