Small Business Success: Practical Tips for Using Stories for Connecting with Clients
In this series of “Small Business Success” blogs, we’re talking about using your stories to attract clients and take your business into major abundance and prosperity. The fantastic part is that you don’t have to “invent” yourself or create an artificial image or brand. You are what you were born to be, so tell your story! Now here are some practical tips for getting started: • Don’t be paralyzed by the fear that you’re not a “born storyteller.” We’ve all been telling stories all of our lives, and even the most basic tale is more interesting than a list of features and qualities.

Small Business Success: Activate The Healing And Success Of Stories
Image by bbaunach via Flickr Psychologist Dr. Donald Moine, president of the Association for Human Achievement teaches corporate executives that the easiest way to get people to accept a new idea is to link it to an idea or concept they already understand. Some examples would be: • Nike’s use of familiar sports figures, combined with the

Small Business Success: Does the Decision To Buy Come from Logic or Emotion?
In this series of blogs, we’re talking about how telling your story can reach your potential client. I want to you imagine that a sales representative for a soft drink company – let’s say, Pepsi – walked up to you and said, “I’d like to sell you one of my beverages.” “All right,” you say. “What’ve you got?” He pulls out a solid grey, 12 ounce can and presents it to you. “This is Pepsi. It has 100 calories per 8 ounce serving. The ingredients are carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid and natural flavors.” “Well . . .” you say, but he holds up his index

Small business success: Your Joyful Success Comes From Being and Sharing Who You Are
Image by Vicki’s Pics via Flickr I admit – I’ve been criticized for telling my story so openly. A few people have suggested that if I want to look like someone who can lead people to small business success, I shouldn’t mention my struggles or the obstacles in my path to success. But for every obstacl

Small Business Success: Tell Your Story For Fun and Profit
I know what you’re thinking: “Cheap, Heather – Very cheap! Insert the video of the cute little kid, and of course I’m going to be receptive to everything you say!” Yep. So, now that I’ve softened you up, let me tell you about this great offer . . . Kidding . . . kidding! And, believe it or not, the video can help you achieve your small business success. Even though little Natalie is an incredible talent, I didn’t post the video because of her voice. What I want you to notice is the nearly full minute before Natalie walks onto to stage and offers her sweet greeting to the