ad:tech in Beijing
Wednesday I went to Beijing for the advertising event of the year as it came through China on its last stop.  Everyone was very receptive to the idea of Clickboards.  I handed out seventy five business cards and then just got tired of saying: Who do you work with? What do they do? Well I’m here today representing Clickboards. Clickboards is a new type of Internet advertising that connects the web to feed to mobile.  The reason it is called Clickboards is because they are like banners but you can click on them more than once (making a clicking motion with my hand) and you can enter information into them like your phone number.  Then without leaving the site you are on, th

There is a difference
http://bit.ly/4sLzg9 This article is about the traditional mobile couponing campaigns underway.  My mom sent this to me and here was my response: That is not what I am doing but very effective.  I allow users to collect the coupons rather than just be an open portal to discounts that they may or may not use, thus receiving anything and everything.  Also here in China I have to deal with no computers at the point of purchase but still have to verify that the coupon is valid.  I can also go from print to feed to mobile.  Not just surfing the net to feed to mobile.  By feed I mean that the users have a personal account at

New Path
Well, things could be changing for me.  My oldest Chinese friend, Zhang Kai, went with me to a party over the weekend.  There, with a bunch of his friends, we ate at the local foreigners bbq house.  We started to talk about Clickboards and how the CEO of mGuanxi liked it and then about what I do.  I told them I was the Chief Editor of the local foreigners magazine and they started to take interest.  I found a copy at the front of the restaurant and let them take a look. I told them that this magazine probably makes about RMB1,000,000 a year.  That got their attention and they asked if I could do it on my own.  I started telling them about printing, which is probably RMB2 pe