Consumers buy products, not packaging…maybe.
In the slug-fest that is retailing during a recession (coupled with an interest in green packaging) some of our clients are thinking a lot about their brand identity in the store. Me, too. But in a few commoditized categories, there’s an underlying doubt at work. For these manufacturers, research indicates that consumers don’t pick a product on the b

Stalking Caribou into dangerous territory
I recently saw this little blurb in Ad Age: Caribou Coffee bows first national TV effort Caribou Coffee, the country’s second-largest coffee chain behind Starbucks, today will launch its first national TV ad campaign. The creative by Colle & McVoy seeks to poke fun at Starbucks loyalists by portraying them as marionettes.

Our new site for OPI is live!
We just got the word that the brand new site we created for Outsource Partners International has gone live, and we’re excited to share it with you. OPI is a top finance and accounting outsourcing company, with operations on three continents and an international clientele. Their target audience is primarily CFOs of major corporations. As part of

Green opportunities all weekend
What a week! I started in Boston at BAI’s annual Retail Delivery Conference and Expo (for which we’ve created the campaign and graphic theme for four years in a row — more on that in separate blog post), and ended up at the Opportunity Green conference at UCLA over the weekend.  To quote from their website, “The world can no longer afford business as usual.

Karito Kids Reach Out to Southeast Asia
The original line of Karito Kids, now joined by their little buddies, Travel Charmers (see below). We are incredibly lucky to have so many clients who do amazing things for the world. Some raise money for women’s cancers. Others provide education, housing and support for developmentally disabled kids and adults. Still others support young athletes, build homes f