A place to "imagine greater"
I love this new promo from the Sci-Fi Channel (Now, SyFy)  The video does a great job of portraying what it's like to go to a place where anything is possible, where the old rules and ways of doing things have changed. Where the imagined can become real. I've always thought camp should be like that. Disney should not have a corner on the "magic kingdom." I remember talking with kids when I was a camp director and they had the impression that camp was Heaven. They'd met so many good friends. Worn themselves out with all the great activities. Eaten great food. Experienced a new spiritual openness. It's easy to see how (through the eye

Go see To Save A Life
Okay, I'll admit it. I walked into the screening of To Save A Life fully prepared not to like it. I was braced for a weak story, bad plot, unconvincing acting, and the worst...a forced and contrived Christian message. Haven't we all been there before?But I was surprised.Midway through the film I was impressed by the quality of acting and I found that I was being drawn in by the powerful a

Are you leveraging the power of "Word of Mom?"
You do realize that as camp marketer that mom is your very best friend right? Mom is the primary camp decision maker. She's the one who decides IF her kids will go to camp. And she's the one who decides WHERE they will go to camp. But

CCCA gets a new president
Christian Camp and Conference Association (the non-profit I work for) has chosen a new president to take the reins after Bob Kobielush steps aside in November. The new guy is Gregg Hunter. Gregg comes to us from Georgia Family Council in Atlanta where he is the current Vice President for public affairs. At GFC, Gregg spearheaded all aspects of the organization's communications and development efforts, including donor ca

What people fear most as they age
Bob Buford says that there are three things that people fear most as they grow older. #3. People fear death.#2. People fear running out of money.And what do you suppose would people fear even more than death or running out of money?#1. People fear insignificance. Hugh MacLeod says that the market for something to believe in is infinite. I agree with Bob Buford, the market for bringing significance into someone's life is infinite.When you work at a Christian camp or conference center, you are in a unique position to bring people wh