Improve your web site's performance with WebDriven's Site Audit
2010 is fast approaching. At this time of year, clients routinely ask us to review their web sites and provide recommendations on how to improve the user experience and increase traffic. For a relatively small investment, the WebDriven team will perform a comprehensive audit that includes looking at your site traffic, social media opportunities and design elements. Once the audit is completed, WebDriven will provide a report outlining specific tasks for improving the site.  Step One: KickoffThe Site Audit will begin with some basic questions about your organization and the role of the site in reaching key audiences and contributing to communicatio

More iPhone Apps from Microsoft Could be a Good Idea
Silicon Alley Insider's Dan Frommer makes a good point in a recent article that Microsoft should be working on iPhone apps as a hedge bet if nothing else to a) have a more substantial brand presence on fastest growing mobile software platform and b) grow its mobile ad platform...not to mention the fact that they still rule the Office space and mini apps would support the millions who use them.Frommer outlines possible Microsoft iPhone apps which include:* Office micro apps, so the millions of people who still read and create Word, Excel, and PowerPoint docs can do

Google Docs soon to be publicly searchable
According to a Google blog post last week, the company will soon enable public search access to 'public' Google Docs.   Good idea, right? Presumably if users mark documents as public, one would guess this move would be a welcome one.  There is a snag though as C|Net's Zoë Slocum points out:While it may well be obvious to most users how publicly available their Google documents are--and many of those published documents may well be intended to be as publicly available as possible--this seems to be another area where Google nee

Internet Usage Study Confirms Shift Toward Content over Communication
Back in 2003, email communications took up about 50% of the time users spent online each month. Content consumption is now moving close to that 50% mark as email slides downward. Monthly content consumption has increased on average from 3.75 hours to 7 -- according to a six-year analysis of the Internet Activity Index (IAI) conducted by the Online Publishers Association.  While some categories like search increased signficantly, its share of overall time was only a two percent increase.The OPA press release explains:IAI’s share of time helps to prov