Your 2010 Search Strategy
This is a quick 2-minute video by Google's Managing Director, US Sales, Bonita Stewart speaking about how visitors have been using search, and how they will use it into 2010.Give a quick listen to learn how you can position your business to be ahead of the pack.

Are You Up On New FTC Rules About Testimonials and Endorsements?
The new FTC rules on testimonials and endorsements are effective December 1, 2009. Pay particular attention to these areas of your Web site which may need some tweaking to comply. If you have a partnership with another company or have a system in place where you earn a commission for referred sales, or if you have customer testimonials, then you will need to be sure you're including a bit more information. The rules are made to protect consumers from unrealistic expectations, unverified results' claims, and endorsements that are untruthful. Here's the brief overview:Testimonials Verify

Title Tags
The title tag is one of the most important factors in achieving high search engine rankings, and is just one of three things that are given algorithmic weight by the search engines. Equally important is your visible text copy and the links pointing to your page. The title tag is often overlooked when attempting to optimize Web sites for targeted search engine traffic.Title tags should contain specific keyword phrases. Be sure to do your keyword research to find the best phrases. If you provide products or services that are strictly local, you can be even more specific by adding geographical modifiers to your title tags, such as "New P

7 Tips To Get Your Business Ready For The Holiday Shopping Season
The holiday shopping season is coming up fast. During a trip to a favorite home improvement store several weeks ago, I saw all the Christmas stuff out! It will be here before you know it, but it's not too late to have an impact on your holiday revenue. See which of these you can apply to your business to maximize your holiday income.1. Web Site ReviewTake a quick review of your site and fix anything that isn’t working right. This is a critical time to find anything that slipped through the cracks.Double check your contact form and any other elements that are in place for customers to reach you.Review your visitor log files (site

75% Doing, 25% Learning
I try to apply this principle to my business because it's awfully easy for me to get caught up in all the 'new' things I can learn, and never apply them or put them into action!I take one day out of each week and I've deemed it my Business Development Day. I set all other things aside and I focus on learning something I need to know to move forward. Then during the other days, in addition to my other projects, I put it into action or at least I take one baby step toward my goal or the end result I want.I don't know if you're like me, but here's what happens when I attempt to move my business to a new level: I get overwhelmed by how large the task is, sud