Mobile Give and Go: How to Sprint Past the Competition
Late Saturday night the indoor soccer (association football) team I’m on played our best game of the season, and some of the top goal scoring sequences came from using variations of the give-and-go (or wall pass). For those unfamiliar with the technique, it involves the player with the ball passing (giving) the ball to a teammate (or wall) and then running into open space (going) to receive a pass. The simple technique is one of the most effe

Optimize those iPhone Apps!
At last count there were over 100,000 apps available for the iPhone. By any measure, that’s an amazing number! Like any collection of goods, the available apps range from outstanding to outlandish, but if you’re anything like me you’ve found at least a few apps that have impacted your life in big ways. Yep, apps are big business, which makes it all the more surprising that more marketers aren’t actively optimizing their apps through the use of software like Omniture’s Test&Target. You heard me right: You can use Test&Target to optimize iPhone apps with all the great functionality you’ve come to expect, like A/B and multivariate testing,

Is Search Overhyped?
Today I appeared on CNBC’s Power Lunch along with Marissa Mayer of Google to discuss trends in online search as retailers ramp up for the holiday season. One of the key points I wanted to convey is that search is overhyped. What do I mean by that? Search gets credited with driving sales for more than it actually does. This occurs because search is relatively easy to buy and measure. However, search reflects the intent of the consumer, meaning that OTHER channels have helped influence that intent BEFORE the consumer uses Google, or any other search engine for that matter. Retailers have discovered that so

Droid Launch Impact on Android Mobile OS: 8X Higher Page Views than G1
A lot of buzz has been generated lately regarding the Android platform ranging from comments by Google’s Eric Schmidt about leveraging the AdMob acquisition to expand the number of ads on Android devices to the $100 million Verizon Droid marketing campaign. Based on data from a segment of Omniture customers, all the attention has created lift for web usage on Android devices as a whole. The chart below shows comparative mobile page view volume for Android devices during Verizon’s launch of the Motorola Droid. As you&

Invest in People, Not Just Tools – Part II
In my previous article, I discussed how organizations sometimes focus too much on having the right “tools” and not enough on the people behind the tools. It’s a common problem among companies striving to become more proficient in web analytics. It may appear as though just having the right tools in place will magically lift