Case Study for ActiveRainers: HOW SHOULD YOU MARKET a unique ECO-FRIENDLY home?
Somehow, it seems to go against the concept of being green by advertising in print. Traditional marketing takes a back-seat if you want to reach that unique buyer who appreciates the eco-friendly aspects of a green --- REALLY GREEN --- and brand-new home. And it also seems inefficient to use print if the objective is to reach the biggest target audience when the internet can reach the entire world! So....what do you do, and where should you go? Here are but a few ideas.

Will realtors ever stop saying "Now is the time to buy and sell real estate". Just give us
Is it a good time to buy and sell real estate? The perception is that REALTORs are always trying to convince their clients to buy or sell real estate each and any time. But the reality is that when the buyers or sellers are on the verge of making a decision, they are the people who make that decision based on the information they have, and how they process that information. As such, it is always a good idea to stay abreast of the real estate market movement and factors that a

Will you let an unhappy seller out of the listing agreement?
Is it ever a good idea to simply let go of an unhappy and dissatisfied seller? I can't remember where I first saw it, or heard about it. But I know that since I've become a realtor, I  have always offered a no hassle, easy exit guarantee on my listing agreements. I figured that if someone is not satisfied with the service I provide, it is best to let go of the client and part on amicable terms. If you google "easy exit guarantee" you will see a ton of realtors and agencies who subscribe to this principle.

"Hey, Congress, get off your a** "--- a petition signed by the homeowners
Agree or disagree, this is an interesting outburst --- a voice echoing the cries of distressed homeowners and their advocates. "Homeowners: "Hey Congress.. Get off your a**!"  Petition to the U.S. government from the Homeowners

SHOCK! Lenders make more money on foreclosures than short sales!?
Lenders make more money on foreclosures than from short sales or loan modifications. That's what Steve Harney converyd in a seminar. He caused an earthquake in San Francisco We kinow that lenders turn over the short sale accounts to loan servicing companies who make our lives hell getting short sales approved. As such, we should know that these loan servicing companies make MORE money by letting the properties forecl