Business Tip of the Day: Green-Collar Jobs
Many environmentalists have called attention to the link between the environment and the economy for some time now. Recently it is being recognized as a new sector of the workforce is rising: green-collar jobs. Many professionals are beginning to educate themselves in renewable energy and energy efficiency as those industries are where high profitability is predicted. The Green Collar Job Report forecasts that in 2030 there will be 19.5 million green-collar jobs that will bring in more than $2 billion in revenue. Green is the color of the future, so as this new workforce is still revolutionizing, we must also change with it.

Business Tip of the Day: Beyond the Basics of a Business Plan
Beyond the basic details of a business plan, there are many other areas investors would like to review. First, your investors need to be convinced that there is a need for your product or service. Second, ensure that your marketing objectives are clearly defined throughout your business plan. Provide detail on how you have established your target market and how you will reach them. Investors want to know if there is market potential for your business. Additionally, the financial projections outlined in your business plan should be realistic and consistent with the state of today’s economy. A higher ROI certainly looks compelling on paper, but it won’t convince your

Business Tip of the Day! Good Energy is Good Business.
  Good energy management is good business. The prudent and conservative use of energy is one of the easiest and most cost effective steps you can take to cut operating costs and increase profitability. It's easy to get started improving the energy efficiency of your small business with little expertise or money. Permalink | Leave a comment  »

Business Tip of the Day! How to Effectively Use Ning for Your Business
  Ning is a web service that allows businesses to create social networks for their brands and thus form a relationship with their customers. The Ning platform offers their users the capabilities to add photos and videos; create groups, forums, and blogs; and promote upcoming events. It would be in your business’ best interest to take advantage of these resources and utilize them to their full potential. Operate your Ning site as a place where your customers can speak directly to you and share their ideas or express their concerns. In addition, allow your customers to engage with each other by opening up discussions. Observing your customers’ dialogue, a

Business Tip of the Day! Marketing: Surviving a Shifting Media/PR Landscape
  As a business owner, you've observed over the course of the last eighteen months the changing media and PR landscape. The size of print publications has dwindled, and the rise in online sharing has exceeded expectations. To keep up with today's fast-paced media, update your company's skill set. For instance, learn how to use web video content or how to crop photos. If you breathe and sleep writing, start a blog. Go further by narrowing your focus and create a niche for yourself. Remember to ask yourself the question, "Why should your readers want to read your stories as opposed to someone else's?" Also, take advantage of the numerous social networking sites available o