Why I finally got around to a Facebook Fan Page
Despite setting up and running numerous Facebook Fan pages for various clients, I had always said that NikkiPilkington.com had no need for one. In my eyes, in as much as we ‘have’ a brand, that brand is me – and I like to think the fact that I’m fairly open has helped people to learn more about

What to do when someone steals your copyrighted material?
I write a lot of articles, contributions and blog posts, and nothing annoys me more than finding those posts elsewhere without credit. It doesn’t matter whether it’s taken me a few minutes to write or hours to research, the fact is that it’s MY hard earned time and property that someone else is stealing. I use

My blog needs more traffic!
It’s the cry of blog owners everywhere – “I need more traffic to my blog!” – so what can you do to make it happen? To post a full blog on this would take ages (but it’s in the pipeline!) so I was thrilled to receive a great little video from 60 Second Marketer in my email this morning, and thought I’d share it with you: || 5 Ways to Get Traffic for Your Blog ||. The basic premise is: 1) Don’t always talk about yourself 2) Stay focused 3) Have a personality 4) Include search t

E-mail Marketing – 7 Ways To Fail
A Guest Post: E-Mail Marketing is often championed as a wonderful opportunity because of its negligible cost, but the fact is that it has one of the lowest success rates there is – so low that it has a special name which has passed into folk-lore, Spam. The simple fact is that even the mails that pass through the software spam filters tend to fail in delivering their message. Now as an expert in avoiding reading the message I’ll give you my top 6 tips for how you can get me to read your mail. 1. Don’t assume that I want to read your mail just because I subscribed at your website. Really – it sounds daft, but it doesn’t work

It’s not how *I* see me, it’s how *YOU* see me…
When someone unsubscribes from my newsletter, the system I use automatically gives them the option of saying why they have unsubscribed. Luckily it doesn’t happen often, but when it does, this feedback is great because it allows me to see what I’m doing that ‘turns people off’ as it were. Today I received the following feedback: I tend to buy from those that I have a synergy/relationship with; I understand that you probably have zillions of paying customers and must focus your energies on your ‘qualified leads’ but don’t forget the little guys who retweet your stuff, give testimonials and recommend you to others.