Thanks for the great review/year/programming!
This week, I’m thankful for my team, I’m thankful for our clients, thankful for our friends in the business like Mike Belasco, and thankful that our new service launch has gotten such a warm reception. Doug Karr, of the MarketingTechBlog, got a preview of the new, low-cost service offerings supported by the Software as a Service tool that we’re using to help clients monitor the performance of their sites. In his review, he called

Morphing from Selling Service to Product
If you’re come to the blog via the home page, you probably noticed all the design changes, namely boxes defining some prospects’ needs, pointing to new pages addressing how we can address this particular problem. This was all possible because last Thursday, we launched our SEO dashboard at InnoTech in Austin, in combination with more flexible, less expensive service offerings. This is a big milestone, because it’s the first fruit of our strategy to evolve into a product company. As a bridge from here to there, we’re only selling the dashboard in combination with services we provide. From the business perspective, we now have a $250/mo. entry level price poi

TED strikes again…rethinking advertising
A friend of mine who is an economics professor sent me this TED talk…from the Global TED in Oxford. “The wonderful Rory Sutherland wows the audience at the TED conference in Oxford with a superb sixteen minute talk on advertising and aspects of behavioural economics.” As a repentant ad guy, it’s refreshing to see a “practising” ad guy leading the way for less is more. Enjoy!

This time, don’t forget to budget for SEO
October is usually the month that companies are working on budget for the next year, so I wanted to be prompt in reminding you that the continual improvement offered by site optimization is a great investment. We talk to a lot of companies who a) didn’t know they were missing 90+ percent of their potential new prospects by having an unoptimized site, b) had no idea they would need to rework their website to reach these people, and c) didn’t budget for it. Well, what other marketing investment is going to increase your leads and web sales by 50-100%? That makes the ROI on the investment easy to figure out. If you don’t know what it’s going to cost to