Blogger Relations – from a Blogger’s Perspective
Blogger relations is an activity only growing in importance for PR pros as the media landscape continues to shift. When bloggers speak on the topic, we often hear cranky pronouncements about the uselessness of PR people, which can too easily be written off as the self-important whining of big egos. But most bloggers are entirely reasonable folks like you and me – what do they have to say about the role of PR people? After speaking on Kami Huyse’s panel on “Building Relationships with the Digerati” at the recent PRSA International Conference, Matthew Henry of Child’s Play x2 (one of

How do you distribute news?
This week’s #solopr chat – held each Wednesday from 1-2 p.m. Eastern on Twitter – got into the nitty gritty of one of the top issues facing PR professionals today: news distribution. Be sure to check out the transcript here in PDF, or online, for astute insights from the wise and experienced Solo PR Pros who participated in the chat. A key takeaway: the most effective means of distribution and outreach will vary depending on each client’s specific needs. Another example of why there’s no substitute for savvy PR counsel

Wisdom of #solopr Chatters
The November 11 edition of the #solopr Twitter chat took on a life of its own (as all good chats do). We tackled tough topics, including the extent to which agency experience is helpful to Solo PR Pros, and whether PRSA membership is useful to an independent practitioner. Multiple viewpoints were expressed on all sides (always respectful), and some participants were persuaded to change their minds. Unfortunately, due to some technical difficulties, we don’t have a full transcript of the entire session in one place. What the Hashtag has the second half of the chat available (also

Key to a Long Career: Ongoing Education
As I arrive in San Diego for the 2009 PRSA International Conference (which gets underway today), I look forward to some exciting educational sessions and invigorating networking with old and new friends. I’m realizing that as independent consultants, we must find our own motivation to attend and participate in educational events. We do

Planning for the Future – 11.04.09 #solopr chat
Addressing issues/questions submitted by the community, the  #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is becoming a weekly ritual for a host of savvy Solo PR Pros on Twitter.  Anyone with a Twitter account is welcome to join us! This week’s discussion was packed with information and helpful tips– if you weren’t able to participate, be sure to check out the transcript here in PDF, or online. We addressed the following topics: