The Gilbert Direct Marketing Blog
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| Blog Name: | The Gilbert Direct Marketing Blog |
| Url: | http://gilbertdirectmarketing.wordpress.com/ |
| Language: | English |
| Topics: | direct marketing, catalog marketing, direct marketing consultant |
| Description: | Direct Marketing is a complex business that is often oversimplified. Direct Marketing is a simple business that is often made more complex. So which is it? Is direct marketing simple or complex? (I’ll attempt to answer that here) ABOUT JIM GILBERT: Welcome to The Direct Marketing Blog by Jim Gilbert, CEO of Gilbert Direct Marketing. Jim has been creating direct marketing programs that drive ROI for over 25 years. Consumer or B2B - Creative, operations, or analytics - Jim Writes the unfiltered, sometimes ruthless, truth about how the direct marketing business works. Currently Jim is the CEO of a multi-discipline direct marketing agency that helps businesses enter, expand or fix their business. Jim also writes the Profitable Cataloging column for Catalog Success Magazine, teaches direct marketing at Miami International University, and is a member of the Florida Direct Marketing Association’s Board of Directors (Programming Chair) Contact him at jimdirect@aol.com, or 561-302-1719. |
| Popularity: | 22 Followers |
Blog Feed
My prescription to heal the US Postal Service in 8 easy steps. (all direct marketers get behind thi
| If John Potter and the post office want to get out of this mess, they need to take s few steps. Now I’m not naive enough to assume that my prescriptions to heal the USPS are alone a cure, but hey,... |
6 Marketing and Management Tips to learn from TV’s Undercover Boss
| But that’s not why I'm writing about the show. Here’s why: While I highly doubt it'll happen, every CEO and C-level executive in America should watch “Undercover Boss.” But since they won’t, here a... |
How to Spread Exponential Customer Goodwill
| Last week I sent out an email for a client to its recent past customers. The email’s goal was to reactivate those customers, and the copy was written as a message from the company’s CEO. At the bo... |
U.S. Post Office plans another Summer direct mail sale: details…
| Tom Foti, USPS Marketing Manager described the 2010 Summer Sale. The sale will cover a 5-month period with the sale period starting July 1 thru Sept 30. June and October will be control months. A 3... |
Thanks for coming to my presentation at WordCamp Miami
| Article to come later. Post your comments below for a copy of “The 9 Immutable Laws of Social Media Marketing”. Filed under: direct marketing |
Guest Post: “What Not To Mail.” 6 Reasons to choose a letter package over a self-mailer.
| The television show, “What Not To Wear,” offers women simple rules that create attractive outfits for individuals who don’t have a clue how they should dress. If only there were a television show ... |
Winter Weather Affecting USPS Facilities and Direct Mail Delivery
| From my friend Eric Schmidt at Quebecor/WorldColor... Winter Weather Affecting USPS Facilities and Delivery February 8, 2010 Worldcolor Logistics NEWS FLASH - Issue #264 Significant snowstorms ac... |
Why Direct Marketers Hate Beer Commercials and Branding
| But usually I love the Super Bowl. Actually, I should say that I usually love the Super Bowl's commercials. They’re usually clever, funny and make my annual trip to my friend's Super Bowl party muc... |
Communication 2010: The “smartphone stoop”, multitasking and a cautionary note
| I was sitting at my desk working, crunching some numbers in Excel. At the same time, I was watching tweets pop up on TweetDeck (retweeting ones that I like, of course) and instant messaging a clie... |
An Important Announcement to ALL Environmentalists & Direct Mail Haters (no political correctnes
| “No trees were killed in the sending of this email. However, a whole bunch of electrons were terribly inconvenienced.” The above is the email signature of a friend of mine. While meant to be tongu... |
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