SHORT WEEK? LOWER YOUR OVERHEAD!
The upcoming Thanksgiving holiday means so many things – sweet potato pie, the chance to say “pass the stuffing” with a straight face, playing football on the lawn like The Kennedys, crashing on the couch in an L-tryptophan haze, being with friends and family – and if you are a dentist, complaining about all of the revenue being lost due to a three day work week. Well now you can take that well deserved break knowing that even though your production may be down due to the holiday you are also taking steps to lower your overhead immediately AND in the upcoming years as well!! Two of the biggest overhead items in the dental office are wasted chair time (i.e

The Easiest Way To Lose New Dental Patients!
According to a recent study, over 30% of telephone calls to dental offices never actually get answered. Of course we didn’t believe this – so what did we do? Called a bunch of dental offices! Believe it or not, our anecdotal research showed that it was indeed true. Amazingly, most offices did not have phone coverage during their day off (typically Wednesday, Friday, or both) and just about every single one had an answering machine on during the absolute best time for new patient calls – lunch! Even more amazing – it was not uncommon to get a message such as “We are busy treating patients right now and cannot answer the phone…..” YIKES! Why not just scream

Answer This Question And Watch Your Practice GROW!
Whether you do absolutely no marketing except internal, are doing some external stuff, have a full fledged ad campaign, are going big with Social Media or all of the above – there is ONE THING you need to do first that will make EVERYTHING you do much more impactful. Actually, in this crowded world of information, without this one thing all of your efforts may fizzle and die.  It all revolves around this question. The question? What makes your practice different? Answering this question is the first step in what business experts call “defining your brand” – and it is absolutely essential that you do this NOW! Even if you think there is not anythin

Just Announced! The Madow Brothers to be Featured on Free Teleconference and Web Workshop!
Breaking News!!! Thursday November 19, 2009, Dr. David Madow and Dr. Richard Madow will appear on Dental Practice Solution’s popular teleseminar/webinar! Due to the importance and timeliness of Dental Social Media Marketing, The Madow Brothers have been asked to be guests on a free thirty minute teleseminar produced by Dental Practice Solutions! The call will take place Thursday evening (November 19) at 8:30PM Eastern Time and is absolutely FREE! Rich and Dave will be teaching the importance of Social Media Marketing for dentists as well as outlining the steps that need to be taken right away to get started. Any dentist that participates in t

Here is Exactly How to Get a Dental Video on YouTube to Go “Viral” in your Office!
We have been talking quite a bit about Social Media Marketing lately and quite frankly there is a reason why. Social Media Marketing (SMM) is a fantastic way to get your existing patients as well as others in your community (think potential patients) to closely follow what you are saying! It is without a doubt the best communication opportunity we have seen in our thirty years of being dentists. There is no question that it has made drastic changes in our business since we have immersed ourselves in it and it will do the same for you. Today we are going to show you the power of posting a video on YouTube and watching it go viral. By the way, “viral” is a good thing