"Shouldn't we know this already?"

Listening to Zappos

The Tufte Impact

Shooting
Three commercials. 34 talent. 20 locations. Two days. One brand new camera (Canon 7D). A totally awesome crew. A fantastic location (UVM). Even more fantastic clients. Thank you all for collaborating towards an amazing production! Posted via email from

MCAD Fall 2009 Copywriting - Recap 10, October 29
The primary purpose of being a Copywriter is to create ideas (in any medium) which cause the reaction: "I hadn't thought of it that way before." Your role, then, is to create transformation of some kind. That change, that effect, might be emotional or logical, it might be factual or empathetic. Regardless of style or process, your work creates a shift in perception.  I hope we made that clear tonight. 10 sessions into this course, I'm grateful for the opportunity to work and rework this discussion around what it means to be a Copywriter circa 2009. I really do appreciate your opinions and insights into the process and result of creating advertising id

Compare and Contrast
Interesting juxtaposition here, with a shared premise of empathy. Microsoft (via Crispin) asks us to see ourselves in their new operating system—even gives billions of us credit. While Apple (via TBWA Chiat Day) suggests Microsoft is just shilling more of the same.

Art vs. Commerce
We've entered a Vonnegut reality. One where creativity and human invention of one kind consumes creativity and humanity of another kind. Maybe this cycle has always been there, but it seems to be blossoming now.Take Daniel Roth's recent Wired article, "The Answer Factory: Fast, Disposable, and Profitable as Hell," as a case in point. Roth describes Demand Media, a company which creates all kinds of text articles and videos—4,000 individual pieces of

MCAD Fall 2009 Copywriting - Recap 09, October 22
What is the future of copywriting?If anyone knows, it must be Elizabeth Sakola and Meghan Casey from